![]() ![]() “When it comes to quick turnarounds, like in event videography, transferring footage is a major pain-point,” continues Vee. “Anything that slows the process down can have lasting consequences further on in the production,” she explains. One of the headline announcements at Adobe MAX this year was the introduction of Camera to Cloud, which saves filmmakers time by enabling selected Red and Fujifilm cameras to upload still, video, RAW and proxy files directly to the cloud via Frame.io.ĭirector, cinematographer, and editor Valentina Vee ran an in-person workshop at Adobe MAX focused on new creative possibilities for remote video workflows, including how Camera to Cloud can help smooth out some of these issues. “There’s nothing easy about making video,” confirms Scott Belsky, Adobe’s chief product officer, speaking in the same keynote as Wadhwani. Nowhere is this more evident than video production, where processes and workflows are complex, multiple overlapping variables can shift the goalposts with very little notice, and pitfalls lie around every corner to cause costly delays. ![]() A telling statistic stood out in the opening keynote for this year’s Adobe MAX: according to David Wadhwani, chief business officer at Adobe, four in five creative professionals find it challenging to keep up with content creation demands.
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